The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are
transforming not just how we access our information, but how we interact
and communicate with one another on a global scale. It’s also changing
the way we choose and buy our products and services.
People are embracing digital technology to communicate in ways
that would have been inconceivable just a few short years ago. Digital
technologies are no longer the preserve of tech-savvy early adopters, and
today ordinary people are integrating them seamlessly into their everyday
lives. From SMS updates on their favourite sports teams, to a free video
call with relatives on the other side of the globe, to collaborative online
gaming and much, much more: ordinary people – your customers – are
starting to use digital media without giving it a second thought.
The global online population was around 1.3 billion at the end of
2007. Projections suggest that figure will hit 1.8 billion by 2010. In the
developed world internet access is becoming practically ubiquitous, and
the widespread availability of always-on broadband connections means
that people are now going online daily to do everything from checking
their bank statement, to shopping for their groceries, to playing games.
What makes this digital revolution so exciting is that it’s happening
right now. We’re living through it, and we have a unique opportunity to
jump in and be part of this historical transition.
In the pages that follow we’ll take you on a journey into the world of
digital marketing. We’ll show you how it all started, how it got to where
it is today, and where thought leaders in the industry believe it’s heading
in the future. Most importantly of all we’ll show you – in a practical, nononsense way – how you can harness the burgeoning power of digital
media to drive your business to the crest of this digital marketing wave,
and how to keep it there.
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